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Tools, Tactics, and Informed Opinions to Help You Succeed in Digital Marketing

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Solve The Mystery of Copywriting for Franchises

“Good advice is always certain to be ignored, but that’s no reason not to give it.” – Agatha Christie Some of the most popular and accessible forms of literature are whodunits or mystery novels. Agatha Christie is the queen of

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The Importance of Content & Copywriting Part II

Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). – Forbes In Part I of The Importance of

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Blue background with cube letters, with two cubes balanced to show both content and copy before the word writing

The Importance of Content & Copywriting Part I

In Part I of this two-part blog series, we will understand the difference between content and copy. Let’s dive in with a fun exercise! The words content and content are homographs. Although spelled the same, they have different pronunciations and

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